Cadbury Double Decker is offering consumers and retailers a double filling feeling with a chance to win £1,000 in an exclusive promotion for the convenience channel.

Part of the second phase of ‘Obey Your Mouth’ three-year campaign which taps into consumer need for a great chocolate experience, consumers can instantly win up to £1,000 upon finding a Double Decker bus coupon inside promotional wrappers. The promotion will run from September 1 until October 31 and will offer four £1,000 cash prizes and a number of £100 cash prizes.

Mondelez International will match the prize value (In stock vouchers or Love2Shop vouchers) for the retailer where a consumer buys a winning pack.

The well-loved brand is the third best-selling Mondelēz single (AC Nielsen Inds & Symbols, MAT TY WE 16.05.15) with 24 million bars sold every year (Nielsen Total Coverage MAT to w/e 14.05.16), and is celebrating its 40th birthday in 2016 alongside the 60th anniversary London Routemaster Double Decker Bus.

POS supporting the promotion will be available to retailers to help with stand-out in-store and the brand will return to TV from September 6, with a media spend of £3m.

Barbora Hrdlickova, brand manager for Cadbury Singles, said: “Obey Your Mouth is all about heroing our singles brands and it’s great that the second brand we’re focusing on is Cadbury Double Decker, which is in its 40th year.

“Double Decker is one of the most unique bars in the market with its double layers of chewy nougat and crispy base, and is now worth £35m (Nielsen Total Coverage MAT to w/e 09.07.16). Along with TV support for the brand, we believe this promotion will help provide an unmissable opportunity for retailers to drive excitement and repeat purchases in store.”

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