Budweiser is launching its biggest ever off-trade campaign in the UK ahead of the FIFA Women’s World Cup.
The activity will feature a host of tailored mechanics across the grocery and convenience channels.
Limited-edition packs, which will be available across Budweiser bottles and cans, will feature the FIFA Women’s World Cup trophy and a scan-to-win mechanic where shoppers can win TVs, free beer vouchers or PerfectDraft machines. Budweiser will be donating 50p via the FA Football Delivery Fund, supporting adult women’s football for every 15x300ml pack bought at Tesco.
To help generate excitement around the competition, there will also be an array of point of sale and displays that hero these legendary players bringing consumers closer to the Lionesses than ever before. These include out-of-home (OOH) adverts and front of store displays that feature the England players alongside Budweiser products.
Budweiser is working with retailers to tap into consumer excitement around the tournament, offering limited-edition prizes to further engage supporters and increase sales throughout the competition.
“With not long to go until this first match of the FIFA Women’s World Cup 2023™ tournament, excitement is already high,” said Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group. “At Budweiser, we’re big believers in the power of football to bring people together which is why we’re excited to launch our new limited-edition packs which will help shoppers get behind the Lionesses throughout the tournament.”
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