Boost Drinks is launching a major new competition offering store owners the chance to win £1,000 in cash and customers the chance to win cash, cinema tickets and Amazon vouchers. Promotional packs will be available later this month.

Each retailer who returns their promotional pack token will be entered into the weekly £1,000 prize draw starting from September 29 and running until  December 15. Twelve winners will be chosen in total.

More than 1,000 consumers will also win prizes including a total prize fund of £25,000 in cash, plus cinema tickets and Amazon vouchers.

Customers who pick up promotional packs featuring printed codes and will be asked to enter them online at a Boost microsite and find out if they are an instant winner.

All entrants will be placed into a prize draw to win a £2,500 Virgin gift card to be used on a range of travel experiences. This winner will be announced on December 15.

Natalie Rich, marketing controller at Boost Drinks, said: “Supporting our independent retailers, this prize draw rewards their support of Boost. Each outer case will feature a token on the shrink wrap, which post-purchase the retailer can ‘tear & share’ returning it to Boost by post or by emailing a picture.”

The 500ml on pack promotion will be supported by a range of out of home and digital advertising as well as through PR and social media activity.