Boost gives retailers £1,000 in cash

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Boost Drinks is launching a major new competition offering 12 lucky store owners £1,000 in cash.

Promotional packs will be available later this month and promise more than 1,000 consumers a total prize fund of £25,000 in cash, plus cinema tickets and Amazon vouchers.

Customers who pick up promotional packs featuring printed codes will be asked to enter them online at a Boost microsite and find out if they are an instant winner.

All entrants will be placed into a prize draw to win a £2,500 Virgin gift card to be used on a range of travel experiences. The winning shopper will be annoucned on December 15.

Natalie Rich marketing controller at Boost Drinks said: “Supporting our independent retailers, this prize draw rewards their support of Boost. Each outer case will feature a token on the shrink wrap, which post-purchase the retailer can ‘tear & share’ returning it to Boost by post or by emailing a picture.”

Each retailer who returns their token will be entered into the weekly £1,000 prize draw starting from September 29 and running until  December 15.

The campaign is all part of Boost’s Champion of the Independents commitment as promotional packs will not be sold through the multiples.

The 500ml on pack promotion will be supported by a range of out of home and digital advertising as well as through PR and social media activity.

Readers' comments (3)

  • Competition entry please. Thanks in advance

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  • Boost is a really refreshing drink and I love it

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  • So independent retailers are expected to stock a product not because of customer demand or profit potential but because they have a slight chance of winning a grand. The real worry is that Ms Rich is probably right in her calculation that there are enough amateurs in the business for this promotion to work.

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