Benecol

Benecol has partnered with HEART UK, the UK’s only cholesterol charity to provide people with the education and support they need to further help them know and understand their cholesterol levels.

The Benecol range has received HEART UK’s seal of approval and will feature the product approval logo on the front of packs. With this stamp of reassurance, Benecol hopes to get products into the hands of a wider range of people, helping tackle the UK’s cholesterol crisis.

The partnership will utilise both Benecol and HEART UK’s communication channels to promote cholesterol awareness and provide advice and tips on healthy eating on a budget for heart health.

Sneahmoyee Banerjee, brand and category activation manager at Benecol said: “With almost half of UK adults having high cholesterol, putting them at significant risk of developing heart disease, there has never been a more important time to look at healthy cholesterol management. Benecol is excited to join the extraordinary work of HEART UK, to champion cholesterol awareness in the UK, and to empower the public to make healthy choices when it comes to cholesterol management.”

Lynne Garton, dietetic advisor at HEART UK said: “Diet is an important factor when it comes to cholesterol management, and HEART UK is looking forward to including Benecol in its journey to helping people know and understand their cholesterol levels, and to help them take appropriate action where necessary which includes making healthy food choices. Benecol’s products have met the stringent criteria, checks, and balances operated by HEART UK’s product approval scheme, and are delighted to provide them with its seal of approval.”