Bear New Packaging

Bear is refreshing its entire portfolio with a new look.

With the aim of driving stronger standout on shelf and make healthier snacking easier to navigate for shoppers, the new-look packs feature clearer fruit cues and more impactful pack designs.

The significant reductions to films and multipack boxes across the portfolio are expected to deliver savings of over 141 tonnes of packaging annually.

The relaunch will be supported by a high-impact integrated masterbrand campaign, rolling out across digital platforms, spanning Meta, YouTube, Amazon Prime and Disney+, alongside in-store activations.

Alongside the redesign, the brand is building on the popularity of its Bear cards with a new 60-card, sports-themed series.

Marketing manager at Bear, Steph Armstrong, said: “This is a hugely exciting moment for us. The relaunch marks the final step in uniting the full Bear portfolio across kids’ and adult fruit snacking under one cohesive brand identity, with a refreshed look set to strengthen standout on shelf and inject new energy and footfall into the fixture.

“By making our packaging more engaging and easier to shop, we’re delivering a range that works harder across the board. Shoppers are finding what they need more quickly, while giving retailers a fixture that’s clearer, more impactful and more efficient. Plus, we’re also doing our bit for the planet by improving our sustainability credentials.

“At the same time, our new collectible Bear cards add an extra layer of play, giving cubs even more reasons to come back again and again, and helping to drive repeat purchase as they grow within the brand.”

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