Batchelors Peas has renewed it sponsorship of the Betfred Rugby Super League for the third year in a row.
After a successful two-year partnership, Batchelors Peas will continue to drive category awareness and engage with younger consumers by supporting the League.
Dean Towey, marketing director at Princes, said: “After a successful two years, we are really looking forward to continuing the partnership for a third year. Being an Official Partner of the Betfred Super League is a great platform for us to position Batchelors Peas as a modern, family brand that supports active lifestyles.”
As an official partner for the 2018 season, Batchelors Peas is launching an on-pack promotion across 21 million cans of Bigga Peas, Chip Shop Style Mushy Peas and Original Mushy Peas. The promotion will offer consumers a chance to win a trip to Canada to watch the Toronto Wolfpack as well as £1,000 spending money.
Additional prizes will be drawn throughout the sporting season including signed shirts and tickets to the Dacia Magic Weekend, Ladbrokes Challenge Cup Final, Betfred Super League Grand Final and International England Rugby games.
The on-pack activity will be supported with a program of press competitions, radio activity and social media activity.
Batchelors Peas will also feature in all Betfred Super League match day programmes, on pitch perimeter boards and on all official competition interview backdrops at over 250 games. The brand is expected to reach a total of 1.2m people at matches, as well as over 350k TV viewers per week during the course of the season