Spar Scotland has launched its Big Deals of Summer campaign, described as a “multi-channel initiative which will deliver shopper value throughout the summer.”
Running in Spar stores across Scotland in June, July and August, the campaign provides a variety of promotions for customers. The campaign focuses on innately Scottish humour, with Spar Scotland delivering for customers no matter the weather.
The new campaign spans across a variety of channels both instore and digitally as well. Spar stores in Scotland will receive a comprehensive range of POS materials to place instore. Stores will also host other instore activations including staff activities, instore parties and other interactive events.
Additionally, a wide-ranging marketing plan includes branded vehicle livery, as well as a variety of digital marketing activations. There will be hyper-local digital activity, including on social media and email marketing.
Additionally, audio ads on Spotify will also be utilised. Spar Scotland is promoting the campaign using paid social media content, with consumer PR activity and commercial radio adverts amplifying the campaign to consumers across the country.
Paula Middleton, head of marketing at Spar Scotland, said: “We’re delighted to launch Big Deals of Summer. The campaign is all about giving our shoppers outstanding value during the summer holiday season and supports one of our key strategic pillars – delivering value on your doorstep.
“Launching this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season. Working with major UK brands as well as local Scottish suppliers, we’ve built engaging in-store and digital offers designed to increase shopper frequency and grow average transaction value.”
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