Award-winning retailer David Charman, owner of Spar Parkfoot in West Malling, Kent, has launched a click & collect service for his in-store butchery in time for Easter.

Spar Parkfoot Click and Collect

The service has been designed to allow shoppers to browse for products, pay for them via an online checkout, and pick items up at a date and time of their choosing.

David explained that the idea for the service evolved from the store’s meat collection and ordering service, which operates every year in the run-up to Christmas.

He said: “The service has been a slow burner that we have built up and now extended this month to include the Easter season. Demand for butchery meat is a seasonal thing but very important for us.

“The idea is that we make it easier for customers to decide what products they want from home. At the moment, we have a variety of meat hampers and a special Easter lamb deal for people to choose from.”

Promotions available through the Parkfoot click & collect service aren’t always available in-store and David has plans to add more product categories to his online offer.

He added: “In the future, the plan is to try and roll out the service to other areas and move more aspects of the store online. The goal would be to offer a bigger selection of products throughout the whole year.”