The Scottish Wholesale Association (SWA) has launched a new website to “empower the industry and enhance member experience,” it said.
The new site marks the final step of the SWA’s rebranding journey, which aims to better reflect the unique nature of wholesale within the Scottish food and drink supply chain, and the inclusive values of the association.
Colin Smith, SWA chief executive (left), said: “This new hub for members, suppliers, partners and stakeholders is a dynamic platform to share ideas and best practice, showcase the best of the industry, and signpost support.
“It follows the launch last year of our new logo along with our refreshed purpose, mission and vision as we reaffirm our position as the driving force behind a well-connected, skilled and sustainable wholesale sector.
“The new site also reflects SWA’s commitment to accessibility and delivering value to the wholesale community as well as offering a streamlined, user-friendly design with improved navigation and mobile responsiveness.”
In addition, the website’s clean design means clearer signposting to events, webinars, and networking opportunities.
Colin added: “Our new site is more than a digital upgrade – it’s a reflection of our commitment to serving our members and driving progress in the industry.”
You can explore the new SWA site at www.scottishwholesale.co.uk.
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