Employee-owned wholesaler Parfetts hosted its largest promotional event of the year from 6 to 12 July – and across all eight of its UK depots.
Now in its fourth year, the Parfest was a week-long celebration of the cash and carry sector, combining promotions with music, food, competitions and “a festival atmosphere that brings thousands of customers through the doors,” it says.
The week featured over 1,000 deals across all categories, delivering margins for retailers alongside a festival of fun activations. The event was the largest to date, with over 500 brand activations across depots nationwide, attracting a record footfall of over 12,000 retailers.
Guy Swindell, joint managing director, said: “Parfest is an opportunity to celebrate everything great about our industry while giving our customers access to incredible margin-boosting deals. The whole event demonstrated what happens when retailers, suppliers and our depot teams come together - it was phenomenal.”
Noel Robinson, joint managing director, added: “Our suppliers played a huge part in making the day unforgettable. Their energy, campaigns, and commitment to engaging directly with customers helped drive sky-high sales and made Parfest 2025 one of our most successful yet.”
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