Data consultancy, TWC Group, has announced it is to partner with card spending experts HDI to provide a valuable insight into wholesale spending.
TWC will now have access to HDI’s card spending behaviour data, which tracks the activity of 10.2m UK consumers across both retail and foodservice outlets.
The agreement will allow TWC to analyse actual consumer spending behaviour across the UK’s wholesale-served routes to market, offering unparalleled insights into where and how shoppers are spending their money.
Specifically, the data covers spending across over 40,000 convenience and grocery stores. The collaboration positions TWC at the forefront of market intelligence for wholesale and convenience, it says.
It adds that by harnessing this real-world spend data, wholesalers, suppliers and retailers can better understand consumer purchasing behaviour, track performance and identify new opportunities for growth.
Tom Fender (left), development director at TWC, said: “This partnership is a game-changer for the wholesale sector. For the first time, we can see exactly how UK consumers are spending in wholesale-supplied outlets, giving our clients a clear, evidence-based understanding of shopper behaviour.
“This depth of insight will drive more data-led conversations, enabling suppliers and wholesalers to collaborate more effectively to grow their indie retailers’ businesses. For wholesalers, it will support customer acquisition strategies and inform where new depots should be located.
“For suppliers, it will help build call files and highlight which outlets should be targeted with greater resource - for example, where NPD should go or what ranges should be recommended - based on current performance and the types of consumers currently using each outlet”
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