McColl’s Retail Group is hoping to conjure up an even bigger share of the £39.6m Halloween market after partnering with the charity Cardiac Risk in the Young (CRY).

The ‘Treat Cardiac Risk in the Young this Halloween’ initiative will include in-store promotions aimed at shoppers stocking up on trick or treat goodies.

McColl’s Retail Group, which trades under the McColl’s, Martin’s and RSMcColl fascias, will donate money to the charity each time selected products are purchased.

It will also donate 50p each time a special £1 Halloween pack is purchased. Packs include a Halloween magazine with recipe and party ideas and more than £50-worth of vouchers and stickers.

Stores will also be supported with window vinyls, bat bunting and balloons.

Customers can also donate, through collection tins, text message or online. It is hoped the nationwide campaign will raise more than £100,000.