Brits look set to splash out on Easter chocolate this year

Consumer payment platform Zilch has released data determining their spending habit when it comes to chocolate at Easter – one of the most important sales periods for the category each year.

It highlights what could be in store for retailers this year, showing that in the week leading up to Easter 2025, Brits spent an average of £42.64 on chocolate, marking a 26% jump on the usual 2025 weekly average and highlighting the seasonal surge in sweet-toothed indulgence.

Interestingly, the midweek period before the long weekend proved particularly lucrative, with spending peaking on the Wednesday, when consumers shelled out an average of £50.22.

Easter week spend has continued to increase year-on-year. Zilch reports average weekly spend ahead of the weekend was up 15% in 2024 from 2023, and up a further 20% in 2025 compared to the year prior.

If this upward trend continues, retailers could see an even bigger boost to chocolate sales in the coming days, the analysts added.

Commenting on the data, Andreas Andreou, chief revenue officer at Zilch, said: “Our data reinforces that calendar moments like Easter are still key shopping moments for Brits.

“But when it comes to spending, we’re seeing more consumers using tools and platforms that help make their money go further. At the same time, these platforms enable retailers to get even closer to their customers, allowing them to see the full customer journey across online and in-store spending and giving them real-time insight into when and how shoppers are engaging.

“This means they can act on these moments instantly, targeting the right customers, with the right offers, at exactly the right time to maximise the potential of high-demand - yet increasingly competitive - periods like Easter.”