The new fascia, which is free for retailers, keeps the group’s traditional yellow and blue colour scheme but the current shopping basket logo is replaced with a cleaner version of the KeyStore name. Key Lekkerland is also introducing new internal graphics and marketing support material for its KeyStore estate of 220 c-stores and 100 CTNs.
Commercial director John Liptrot said the new developments were the result of months of trials across the UK. He believed the new concept would put KeyStore firmly on the c-store sector map. He said: “We’ve listened to our retailers and applied their learning to the new package. The new fascia is the fuse to ignite KeyStore in the market place.” T
en stores have already been refitted with the new fascia, with another 50 earmarked for conversion over the next year. Liptrot also confirmed that the group would continue to focus on growing the c-store side of its operation and helping convert many of its members’ large-scale CTNs to