Musgrave Retail Partners is to slash wholesale prices on key products over the next few months.
Price cuts will be made on a number of KVIs, resulting in increased POR for retailers. The group will also extend its promotional buying-in periods from three weeks to four.
The moves will help retailers deal with the tough trading environment expected in 2008, managing director Phil Smith told delegates at the Londis retailer conference.
Last year Londis launched a new range of pricemarked products aimed at enhancing the brand's value perception, and added a further 48 new own-label lines.
l Also on show at the conference was the new Londis food to go offer, under the 'On the Go' brand. It includes a coffee machine, juices and smoothies and hot and cold food, supported by "impactful" pos material to create theatre.