Spar distributer James Hall is launching its first online Christmas catalogue, called Christmas Convenience.
Following the success of the company’s printed Christmas food catalogue over the past two years, shoppers will now be able to pre-order from a range of festive products online.
In 2016, 114 Spar stores took part in the initiative, with an average customer spend of £55.
The new online service will require a minimum spend of £20 and customers simply select the Spar store, the collection time and range of products they want to order, all through the new site.
James Hall sales & marketing director, Peter Dodding, said: “As more and more UK consumers shop online for groceries, we need to find new and innovative ways to encourage shoppers into our stores.
“Christmas Convenience – the first online Christmas shopping initiative at Spar – is a fantastic way to boost our retailers’ footfall, and help them make incremental sales ahead of this year’s festive season.
“By moving our Christmas catalogue online, we are not only stepping into the digital world, but also making incremental profits from online orders – marking a massive opportunity for our Spar stores.”
The Christmas Convenience initiative will be supported by on Facebook, Spar Radio, in-store and through brochures issued to each participating Spar store.