Retailers can expect a rush on sales of EuroMillions tickets this week as a Mega Jackpot Draw with a top price of £85m takes place this Friday.
The last EuroMillions Mega Jackpot Draw in March saw a 225% increase in ticket sales compared to other weeks, with an additional five million people taking part in the draw.
All National Lottery retailers will receive special POS material to help promote the draw as part of the £1m investment package that Camelot has put in place to support the Mega Jackpot Draw. The draw is also being supported by advertising on in-store digital media
screens and a TV and radio campaign.
Camelot will also be unveiling another reason to get excited about the draw – former popstar and actress Kelle Bryan will be making her debut as presenter.