Bestway Wholesale has announced a massive £10m worth of investment into reducing standard prices across more than 2,000 (non-promotional) core lines.
The move has been designed to “bolster the profitability and sustainability of independent retailers across the UK,” it says, while still retaining the industry’s best promotional deals. The new price cuts will take immediate effect.
Coming in Bestway’s milestone fiftieth anniversary year, the wholesaler says the move will support retailers through ongoing market pressures as they face cost increases across all aspects of trading
Dawood Pervez, managing director, said: “We know our customers are under pressure, and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day success of the independent retail sector. By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”
The £10m investment spans all categories, focusing on the high-demand everyday essentials that matter most to retailers and shoppers alike.
The campaign will be clearly communicated through in-depot signage, digital platforms, newsletters and printed leaflets, ensuring every customer can take full advantage.
Pervez added: “At Bestway, our success is built on our customers’ success. This investment shows we’re listening. we’re acting and we’re standing shoulder to shoulder with independents across the country.”
Bestway recently celebrated its 50th anniversary at a glittering party at the Royal Albert Hall.
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