Popchips is inviting consumers to ‘enjoy more’ from life and from their snacks in its new ad campaign.
Whilst retaining the bold and bright personality popchips is known for, the new campaign celebrates a healthy attitude to snacking by moving away from a permissive approach to healthy eating marketing, instead focusing on the punchy taste credentials of the product which is ‘popped’ not fried. Highlighting key product SKUs including Sea Salt, Crazy Hot, Buffalo Ranch and Mature Cheddar, the campaign immerses the consumer into a pop-art inspired world of flavour and enjoyment.
The new advertising campaign represents a new chapter for the brand which is now the fastest growing bagged snack brand in the UK, and now the 3rd biggest better for you brand (IRI data, Total Sig, 52 w/e 9 Dec 2017). The ‘enjoy more’ proposition leverages the brand’s lighthearted and positive personality to create a feel good, vibrant campaign which sets it apart from the other snack brands currently on the market.
The ads are set to run on out of home media in London and Manchester from 29th January, as well as national digital and social in the UK.