Froneri, the UK’s second largest ice cream manufacturer, is adding Green & Black’s organic ice cream to its well-known portfolio of brands.
Froneri will now produce all ice cream under the brand. The new partnership is being celebrated with the launch of three new variations - all focusing on premium, indulgent flavourings.
The new flavours are available now and include; Salted Caramel, Chcocolate & Ginger and Chocolate & Salted Caramel will sit alongside the existing Vanilla, Vanilla Caramel Nut and Chocolate 500ml tubs.(rrp £4.50)
The new additions to the organic range will seek to establish the Froneri brand as the leader in super premium branded ice cream. The super premium ice cream category continues to contribute significant growth to the market, growing by 10.7% last year (Nielsen 52wks to 02.12.17).
Charlotte Hambling, head of UK Marketing for Froneri, said: “We are proud to be adding another fantastic brand to our premium tubs range that already includes some of the most-loved and well-known household names from Mondelez. Green & Black’s organic ice cream is the perfect choice for those looking for the ultimate indulgent ice cream as every tub is made with passion, time, care and the finest organic ingredients, delivering a distinctive taste.
“Green & Black’s has a unique opportunity in the sector as its mix of high quality flavours and ingredients as well as its organic credentials make it a perfect choice for foodies who are looking for a treat of the finest quality.”
Froneri will be supporting the launch of the Green & Black’s ice cream throughout this year with a new marketing campaign, across print, digital, social media and in-store activation.