Dear Jac: Do you do everything according to plan? This retailer reckons she did but didn't get the benefits she expected

Superna Patel, whose Londis store trades in Hounslow, Middlesex, is none too happy with Masterfoods. She recently discovered a reward scheme launched by the company four years ago that allows retailers to build up points by following a confectionery planogram. Superna, who has traded for 13 years, has had a Mars rep visit every month throughout that time. She says she started to follow Masterfoods' Capital scheme as soon as she became aware of it in December 2005.