SHS Drinks has unveiled new packaging for Merrydown Vintage medium and dry cider.

Available now, the revamped packaging has a more prominent brand logo featuring a fox playing the fiddle, and places more emphasis on the product’s recipe. The change brings the rest of the Merrydown range in line with medium and blackcurrant lines, which underwent a pack refresh last year.

The brand will also be shortly airing a new burst of advertising for its ‘One Sip. Many a knowing grin explained’ campaign.