Badger Beer, from Hall & Woodhouse,is tapping into the growing popularity for IPAs with the launch of The Wicked Wyvern, a West Coast-style IPA.
The new beer marks Badger’s debut into 330ml cans and will appeal to beer drinkers who enjoy new taste experiences.
The Wicked Wyvern is brewed with Amarillo, Cascade and Mosaic hops to create a refreshing and well-balanced beer. Whilst being full of character it is also accessible in terms of taste profile and ABV. The 5% ABV beer has a deep bronze colour and a citrus aroma of zesty grapefruit, a bitter hop character and a dry hoppy finish. It is available now in 330ml x 6 cans (RRP £6).
Sarah Pace, brand manager at Badger Beer, said: “We are delighted to be bringing to market our new IPA-style beer, The Wicked Wyvern, in 330ml cans. This follows our extensive research which identified that IPA is a growing segment in the UK ale market and is also attractive to younger consumers.
“At the same time we identified a gap in the market for a premium characterful crafted beer which is also accessible in terms of taste profile and ABV. The Wicked Wyvern responds to this gap in the market and we believe will open up the IPA category to a broader group of consumers who are looking to explore new flavours.”
The Wicked Wyvern refers to the legendary two-legged, bat-winged beast with an arrow-like barb on its tail, which is said to have stalked Dorset for centuries. So feared is this legend that it has proudly adorned the heraldry of local regiments since the kingdom of Wessex. The Wicked Wyvern packaging was designed by London design agency Brand Opus.