Imperial Tobacco has extended its JPS ‘Silver’ range with three new additions, JPS Silver Superkings 10s and 20s and JPS Blue Superkings 10s.
The JPS economy range of cigarettes were launched in 2008, taking full advantage of the trend towards cheaper brands.
Four years on Imperial says that the economy-priced sector remains in significant growth of 8% year on year.
More than 47% of cigarette sales in the economy-priced sector are above King Size, making the three new JPS Superkings SKUs perfectly positioned to meet the preferences UK adult smokers, Imperial said.
The three new SKUs carry the recently refreshed global pack design.
Pricemarked packs will be available while stocks last.
rrp: Superkings 20s £6.15
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