Luxury vodka brand AU has been teasing its new flavour since last month and retailers who got their hands on the first few cases haven’t wasted any time sharing the news with their customers. As soon as their deliveries dropped, these savvy c-stores have been letting their creative juices flow on TikTok and telling everyone where they can find the red hot new flavour.
“You’ve got to get it quick,” says Serge Notay of Notay’s Convenience Store in Batley, who has already posted several TikToks about the new flavour, which he is selling for £34.49 with a free big bottle of coke or £100 for three.
“We sell AU all year round, but if you’re known to get it in when it launches you become a destination store,” he explains.“I’ve already sold six bottles and I’ve only had it in since midday.”
Notay’s Convenience Store in Batley raised the alarm to alert customers to the new product with a full unboxing video
@notayconveniencestores @auvodka red 🍒 just turned up!!#batley #notays #cherry #vodkafunky1 #vodka #fyp #fypdongggggggg #fypシ ♬ Fire - Official Sound Studio
He follows trends closely on TikTok and makes sure he is first with new lines. “Because we are known to get new stuff out and to be on trend we need to keep that image up. It’s not just alcohol. Brainlickers are another thing people are wanting. Fidget spinners were big and Geek Bars too - there’s stuff we would never dream of selling but we had to get on it to keep ahead of the times.”
Serge’s latest AU Vodka Red Cherry video uses a siren to capture people’s attention. “It’s the sounds and the hashtags that get you noticed,” he says.
Plenty of other retailers have been busy promoting the new line too:
Moss Bay Premier in Workington, Cumbria, went for a comedy sketch to highlight the new arrival
@mossbaypremier #au #vodka #redcherry #mossbayshop #funny #tranding #fyp #new #weekendvibes ♬ Benny Hill - TV Themes
Singh’s Premier in Sheffield lined its shelves with gold for the ultimate impact and has already racked up over 7,000 views
@singhspremier Okay let’s go #auvodka #cherry #vodka #au #sheffield #fry #a #u #f #singhsdrop ♬ original sound - user9407009460589
Londis Barry also opted for a brand blocking approach with three shelves dedicated to the new flavour
@londisbarry AU CHERRY VODKA NOW IN STOCK!!! Intro offer only £26.99 #auvodka #barryisland #vodka #londis #groceryshopping #food #alcohol ♬ BOOM - Tiesto
Bobby Singh got in on the action at BB Nevision Superstore in Pontefract by posing with bottles on the counter
Premier Morley in Leeds adorned its in-store bar with the new line and made a cheeky cherry vodka slush
Londis Carstairs Junction in Lanark, Scotland, took full advantage of the sparkle effect to show off its AU range
Okus Convenience Store in Swindon filmed close up shots of the cherry bottleOkus convenience store in Swindon filmed close up shots of a box of bottles.
Premier Sandiacre in Nottingham showed off the whole AU range headed up by the new Cherry variant.
@patshopkeepa New @auvodka #aucherry #auwatermelon #aufruitpunch #augrape #aubluerasberry #augreenwatermelon #auredcherry #premiersandiacre #nottingham #vodka #fyp ♬ Oliver Twist - ArrDee
Friendly Azar Nazir talked customers through the new products at Wakefield Wines
Read Au cherry♬ original sound - 🇬🇧Azar Nazir🇵🇰
Chadha’s Premier in Sheffield used a Cherry Bomb soundtrack to complement the new flavour