Spar is offering value deals on a range of store cupboard staples from £1.25.
The consumer campaign will last for six weeks until 15 February and includes Spar own label and branded items.
The new year campaign is being supported with in-store POS and Spar radio highlighting the value promotions to shoppers. Across the digital channels, there will be a dedicated landing page on Spar UK’s website featuring a series of recipes and food hacks for shoppers. There will also be the chance for social media followers to share their hacks on Spar social channels for their chance to win some great prizes.
Spar UK brand and marketing director Suzanne Dover said: “We know the start of the new year can be tough for a number of shoppers. When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this. Our January Value at £1.25 campaign is no exception.”