COP58511_Honest Value_Email Banner_600x152_v2_converted

The Co-op Honest Value range has been rolled out to all Nisa partners.

The range roll-out has been made to help retailers ensure they have a competitive offer for shoppers looking to make savings on their food budget in 2022.

Honest Value launched last year and was made available to Nisa partners stocking a set number of Co-op own brand products across the core and Irresistible ranges however in response to the growing demand from shoppers for everyday products at increasingly competitive prices, Honest Value has now been extended to all Nisa partners.

The Honest Value range includes fruit, vegetables, ready meals, soft drinks, and dairy, as well as household goods, with great prices for all meal occasions. All products also meet the usual sourcing standards with 100% fresh British meat and Fairtrade.

Nisa’s trading director Ayaz Alam said: “We have seen great success for the Co-op own brand from Nisa partners with more than 90% now participating in the range across all tiers.

“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”