Asda has launched a trial of electronic shelf edge labels at its Asda Express convenience store in Manchester.
Running for 12 weeks, the retailer is working with Vusion Group to install 3000 electronic shelf edge labels which is expected to “simplify operations for colleagues and ensure more of their time can be spent meeting the needs of customers”.
Through the technology, pricing updates at the Oxford Road store can be done in as little as 15 seconds – allowing colleagues to make changes at the click of a button.
The Manchester Oxford Road store was chosen for the trial as it is a high footfall store, which will help to stress test the technology and provide even more learnings. The trial will be run across frozen, fresh, instore bakery, toiletries as well as beers, wines and spirits categories. Asda has previously tested similar technology at its Stevenage superstore, concluding the trial in 2023.
Managing director of Asda Express Chris Walker said: “We’re delighted to launch a new trial of electronic shelf edge labels, as we continue to invest in enhancing our instore processes.
“This ‘test and learn’ trial will not only help to simplify operations for colleagues in the store, but it will also provide us with valuable learnings that will shape future technology rollouts into stores. We look forward to hearing feedback from customers and colleagues on the trial.”
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