Building on its strength in the health, beauty, and personal care sector, Pricecheck Brand Partners has been named by UK-based specialist Luxurious Personal Care (LPC) as its new distribution partner.
Pricecheck now manages LPC’s UK & Ireland distribution across wholesale, regional accounts and independent retail. The personal care specialist has established itself as a rapidly growing UK importer, recognised for delivering high-performing, quality formulations in uniquely designed packaging while maintaining an accessible, entry-level price point.
The distribution partnership encompasses LPC’s versatile multi-category portfolio. Key brands onboarding with Pricecheck include Gudlox, Nullab, TrueSmile and more.
The partnership presents substantial opportunities for long-term category growth, Pricecheck said, supported by a strong pipeline of NPD, alongside a rollout of multi-language packaging to further boost international export capability.
Chris Roberts, business development director at Pricecheck, said: “Partnering with LPC and bringing its fantastic brand portfolio to retailers is something we’re really excited to be a part of. LPC has done an exceptional job of creating high-quality, beautifully packaged products that deliver real value to everyday consumers.
“We have a deep knowledge and proud history of working in the health, beauty and personal care space. With our expertise and LPC’s strong product range, we know that this partnership will produce immediate, long-lasting results across a wide range of retailers and sectors.”
Anthony Turner, head of global sales at LPC, added: “Pricecheck shares our ambition to grow brands the right way. From our first conversations, it was clear they understood our vision and the potential of our portfolio.
”Their experience, relationships and international reach will allow us to accelerate growth while maintaining the high standards and customer service that have helped LPC build its reputation.”
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