Asda has kickstarted the latest phase of its Express convenience store rollout programme, opening the doors to customers at its brand-new store in Castleford.
The new store in Castleford is the first of up to 20 to launch across the UK before the end of the year, the retailer says.
Through this expansion, Asda says it’s strengthening its presence in high-footfall urban areas, residential neighbourhoods and transport hubs - locations where Asda has “traditionally had less of a footprint, but where demand for convenience and great value continues to grow.”
Located on Holywell Lane, the new store has been transformed from a former pub into a modern convenience store, bringing low prices and a wide product range to the local community.
The new store offers over 3,000 branded and own label products, covering every base from quick ‘top-up’ shopping to lunch on the go.
Customers will also benefit from a Costa Coffee Machine, an ATM and Amazon collections and returns. To make shopping even more convenient, on-demand food delivery options such as Uber Eats, Just Eat and Deliveroo will also be available.
Each new Express store will also feature electronic shelf edge labels from day one, helping to simplify operations for colleagues and boost customer experience.
Joseph Sutton, vice president at Asda Express for foodservice and fuel, said: “We’re delighted to have opened the doors today in Castleford, marking the start of our Express store rollout as we bring Asda’s unbeatable value to new communities across the UK.
“From top-up essentials to convenient food on the go options, we’re excited to welcome new customers and offer outstanding value.”
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