Logic PRO, the latest addition to JTI’s expanding electronic cigarette (e-cig) range has made its debut on UK TV to support its nationwide launch.
The campaign highlights the ‘no spill, no fuss’ experience of the Logic PRO tank e-cig.
The multi-million pound brand campaign launched on 1 May with a 30 second creative on channels including ITV, Channel 4 and On Demand services.
Running until May 19, the ad campaign will make an estimated 72 million impressions, whilst a six-week disruptive outdoor media campaign, rolling out from 9 May, will drive further consumer awareness.
The Logic PRO device includes a convenient e-liquid window for visibility, a long-lasting battery with quick charge and a five-click lock/unlock facility, allowing the user to secure the device safely between uses.
Jeremy Blackburn, head of communications at JTI,said: “With tank market sales growing by 241.1% year-on-year and an estimated two million regular adult vapers in the UK, there is a very clear profit opportunity here for retailers.
“Logic PRO is a tank e-cig that answers the consumer demand for premium vaping at an affordable price. With the exposure delivered by the high impact media campaign and the support of JTI, it is the must-stock e-cig for retailers.”
The vacuum-sealed capsules are available in four flavours - Brazilian Bold Tobacco, Ice Fjord Menthol, Red Cherry and White Vanilla – all available in different nicotine strengths.
For more information on Logic PRO and the full Logic range, visit http://www.e-lites.co.uk/