E-cigarette brand Blu has started of a new initiative, Six Weeks to Fall in Love, designed to increase consumer education and engagement with the brand.
The activation is being held at Westfield London from October 17 until November 13. Ultimately, this six-week trial is designed to establish a unique and long-term relationship between consumers and blu, the number one tank and e-liquid brand in the UK.
Adult consumers are invited into branded booths by a product expert to recommend the blu product that best satisfies their unique needs and smoking preferences, whether they are a smoker or established vaper.
This is the first time Blu has offered 1-on-1 product consultations and brand introductions to build consumer education. After the consultation, participants are being invited to continue the program with a kit worth £56, for only £8. Program participants will continuously be sent blu products each week over a six-week period upon signing up. Adult consumers who can’t make it to Westfield London can sign up for blu’s “Six Weeks to Fall in Love” program via a microsite (love.blu.com) today until November 27, 2016.
Jenni Roberts, UK category controller at Blu, says: “As the vaping category continues to grow, we take pride in staying at the forefront of the industry through new research, technologies and consumer engagement. The ‘Six Weeks to Fall in Love’ program embraces this approach even further by introducing a fun, interactive brand experience unlike anything seen before in our industry. We expect consumers who will have become more familiar with the brand to seek out blu products in their local stores and advise retailers to stock up.”
For more information on the “Six Weeks to Fall in Love” program, visit: https://www.blu.com/en/GB/love.
Further details on blu and its range of products can be found at www.blu.com/en/GB