Imperial’s JPS cigarettes are to receive a limited edition look for the autumn.
Printed on the external rayophane of JPS Blue, Silver and Menthol, the new look packs are designed to reinforce the brand’s quality and value credentials.
Packs of 10s and 19s in the limited edition design will be available to retailers from November for a limited time only.
The range will be available in both standard and price-marked packs with an rrp of £6.99 for 19 while stocks last.
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