Imperial Tobacco has launched L&B Blue Superkings 19s.

Available in full flavour and smooth variants, the packs have an rrp of £6.79 with a £6.55 pricemarked pack available at launch while stocks last.

Lambert & Butler brand manager Rebecca Ivey said: “Superking size cigarettes currently account for around 30% of the cigarette market. L&B Blue Superkings are designed to appeal to those long time value-seeking smokers who previously haven’t been able to afford a product from the Lambert & Butler family.”

Imperial Tobacco has also lowered the price on its pricemarked packs of L&B Blue King Size 19s range from £6.62 to £6.50.