Dairy company Delamere is teaming up with GOAT, the new animated action comedy film from Sony Pictures Animation, to celebrate its release in cinemas.
The collaboration includes the launch of an on-pack competition across Delamere’s fresh goats’ milk and butters, offering customers the chance to win a family holiday to Barcelona - including a sports stadium tour and tickets to a basketball game, as well as other film-themed prizes.
Promotional packs hit the shelves at the start of January for 12 weeks, to coincide with the film’s release on 13 February and half term.
Striking on-pack visuals will help packs stand out on shelf, with shoppers simply following the on-pack instructions to enter.
Emma Kirkham, head of marketing for Delamere, said: ‘We’re thrilled to be collaborating with Sony Pictures Animation’s GOAT to bring this exciting collaboration to our goats’ milk and butter customers. Being a family focussed brand, we hope the film will bring families together for a truly entertaining experience.’
The on-pack promotion is supported by a multi-platform social media campaign as well as regular outreach to Delamere’s customer base over the course of the promotion.
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