Spirits brand Whyte & Mackay has launched a campaign giving consumers the chance to win a rare bottle of 50-year-old blended Scotch whisky estimated to be worth £5,000.
Consumers will have the opportunity to be entered into a monthly draw to win one of 1,500 50cl bottles exclusively through a nationwide promotion advertised on 70cl and 1ltr bottles of Whyte and Mackay blended scotch whisky.
Each promotional bottle carries a label that features a unique code. When uploaded online, the code will allow consumers to enter into the competition, which is designed to celebrate Whyte & Mackay’s 175th birthday.
Ruairi Perry, head of blended whisky brands at Whyte & Mackay, said: “We’ve been making award winning whisky since 1844 and this expression is, by far, the most complex and amazing blend we’ve ever bottled.
“It’s extremely rare to find a 50-year-old blended whisky of this calibre – usually you have to go to a specialist or an auction to get your hands on one. But these bottles are not available for purchase – they’re only available to Whyte & Mackay consumers who enter our online draw.
Perry added: “We’re incredibly proud to be able to share this special-edition whisky as part of our birthday celebrations and look forward to a further 175 years of making award-winning whisky for our consumers to enjoy.”
Promotional bottles of Whyte & Mackay are rolling out to retailers now,. Consumers can enter the online competition until 31 December 2019.