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Pladis has introduced the new, benefit-led Wholistic range.

The on-the-go snack bars come in two flavours - Wholistic Peanut, Dark Chocolate & Sea Salt and Wholistic Almond & Raspberry (RRP: £1.69 - £1.95) and will be supported by in store and digital media from February, with further activity in the pipeline for later this year.

“Cold press bars are really popular right now and our new Wholistic snack bar range, which also includes a delicious, smooth nut butter centre, is destined to turn the healthier biscuits category on its head,” said Asli Akman, health and wellness director at Pladis UK&I.

“On top of Wholistic’s unbeatable flavour and texture profiles, we’ve incorporated an array of popular plant-based ingredients which will help consumers diversify their diets and contribute to their overall wellbeing.

“Specifically, the new Wholistic range has been created to support consumers’ immunity and digestion. This is something that is already set to resonate, based on the success of the £2.2 billion ‘Eat for Wellness’ occasion – which frequently puts product benefits front and centre on pack, plus over indexes among younger adults.”