Snack company Pladis is expanding its fast-growing ‘swavoury’ snack brand Flipz, with the introduction of a single serve pack for its popular milk chocolate coated variety.
The familiar salty and crunchy Flipz pretzels will now come in a 39g snacking pack, as Pladis looks “to excite existing shoppers and recruit more newcomers to the brand,” it said.
Russell Smith, marketing manager at Pladis UK&I, said: “Popular with snacking consumers seeking inspiration, Flipz Milk Chocolate is our best-selling flavour. It performs particularly well in impulse, which is why we’re launching these packs for shoppers looking for a portion-controlled snack to eat while out and about.”
Flipz Milk Chocolate Singles come in 39g pack with an RRP of 95p, available in ten-pack units, and are to roll out across convenience and wholesale from September.
Meanwhile, the Grab A Grand competition is also back. Flipz is being supported with the successful on-pack promotion for the fourth year in a row from 1 September until 30 November.
“We’re delighted to offer shoppers the opportunity to win £1,000 each week for the 12 weeks of the promotion,” added Smith. “They simply buy, scan and enter, and this also gives consumers the opportunity to sign up to our database to receive our latest news by email.”
Flavours included in this year’s Grab A Grand promotion include 80g and 90g packs of Milk Chocolate, Salted Caramel, Cinnamon Bun and Peanut Butter Flipz.
“Last year the campaign period delivered 40,000 email sign-ups, as well an increase in penetration and number of buyers,” concluded Smith.
The brand is driving additional visibility for the Grab a Grand on-pack promotion with POS and in-store displays, making it unmissable for shoppers.
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