Balbir Kular, co-owner of Eggborough Village Stores & Post Office in Goole, near Hull, says he is keeping busy with demand for alcohol and chilled products.

He says: ”Our store isn’t like a traditional convenience store that relies on tobacco and confectionery. About 25% of our sales come from alcohol and we have an extensive range of chilled and ambient varieties.

“Chilled food and grocery lines also make up about 50% of our sales so we really have to make the most of demand for those. We’ve just come off the back of a great summer, helped by the World Cup and the hot weather, so we want to keep that going into the autumn.

”We have all our Christmas stock out already and we’re expecting a big delivery this week with all our Halloween lines and decorations. Our village is pretty residential so we get a lot of trick or treaters coming into the shop.”

Star performers: “Dairy products are selling very well for us and have been ever since we started working with Arla Foods to improve our range.”

Successful NPD: “Since we brought the re-branded stock into the store, the multipacks of Stella Artois have been selling very well. The ten packs are priced at £10 so they are good value for our regular customers. 

AB InBev launched a new packaging design for its Stella Artois brand last month.

The new design included a redesigned logo and additional label imagery, designed to add texture to the brand’s can, bottle and mulipack formats.

AB InBen is planning to roll out the refreshed design to the Stella Artois 4% range later this year.