Spring water and natural mixer company Llanllyr Source has launched its still and sparkling water into cans as part of an effort to move away from plastic packaging.
The company officially stopped producing plastic bottles for its water range in June 2019 and anticipates that all plastic will be out of distribution by the end of the year.
Using a mix of premium still and sparkling spring water, the new cans come in a sleek 330ml single serve format (rrp 99p) and feature labelling inspired by Llanllyr’s glass bottles range, which are also 100% recycled and recyclable.
In keeping with the brand’s eco-friendly stance, the cans will also be distributed in recyclable cardboard boxes to ensure no plastic is used in the primary or secondary packaging of the water.
Llanllyr Source founder and environmental enthusiast Patrick Gee commented: “In 2009, we recognised that the two biggest issues in the beverage industry were recycling and the misuse of the earth’s natural resources. Given that our water comes from a sustainable source we pioneered water in cans to ensure we had recyclable packaging. We felt we found a way into the convenience market that was consistent with the environmental principles that we have always committed to on our family owned organic farm. However, 10 years ago the market was not ready and the cans did not translate into sales so we had to remove them from retail.”
“Consumers are now much more familiar with beverages in cans including cold brew coffees, coconut waters and wine. The re-introduction of cans and the removal of plastic bottles from our range is just the beginning of the next chapter for Llanllyr. The time for change is now and as a brand we need to be more accountable and responsible. We are preparing for re-launch in 2020 and this will mark a significant stepchange for us which will accelerate our aim to become the category leader for the responsible production and distribution of premium spring water products around the world.”