Warburtons has refreshed its Milk Roll children’s loaf.

Available now, the new packaging communicates the product’s key benefits including ‘soft round white bread’, ‘with calcium for healthy teeth and bones’, and ‘perfect for lunch boxes’.

According to Darren Littler, director of innovation at Warburtons: “Shoppers are increasingly looking for healthier options and this is of particular importance to parents who are under pressure to ensure their children are willing to eat the food they provide, whilst also making sure it’s good for them. The new Milk Roll packaging helps shoppers see the benefits of the product at shelf and make the decision to purchase.”


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