Warburtons, Britain’s biggest bakery brand, is continuing to celebrate its 150th anniversary with an exciting packaging redesign across its entire product portfolio of over 70 products.
The refresh will “unite the brand’s extensive portfolio under a powerful, cohesive visual identity, making products unmissable on shelf and effortlessly shoppable for customers,” the baker said.
The modern new look has been engineered to boost brand recognition and drive sales by better highlighting the products’ much-loved orange colour, new imagery and a subtle boost for the brand logo.
Jonathan Warburton, chairman, said: “As we celebrate 150 years, this bold new packaging marks a pivotal moment for Warburtons. It’s a powerful visual statement that reinforces our position as Britain’s favourite family bakery.
“For our retail partners, this means unrivalled presence on shelf, streamlined navigation for shoppers and a powerful system built to drive accelerated and sustained category growth.”
The new packaging will begin rolling out across the entire portfolio from March 2026, with full distribution expected throughout the year.
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