New York Bakery has launched into 192 Booker depots with the New York Bakery Original Bagel and New York Bakery Sesame Bagel.
New York Bakery Original Bagels and New York Bakery Sesame Bagels are available now in Booker, with an RRP of £2.40.
It is hoped that the launch will open up a fresh opportunity for the convenience sector, giving retailers access to bagels that are already a top performer in the bakery aisle and have a 29-day shelf life.
UK Sales Director at Grupo Bimbo UK, Stephen Jones, said: “We’re delighted to be bringing New York Bakery Bagels into Booker, and as a result, opening up the convenience channel to our bestselling products. With strong brand recognition, long shelf life and a proven sales track record, we see a real opportunity for convenience retailers to drive growth with New York Bakery.
“The demand for at-home brunch continues to grow, as consumers seek to recreate that New York deli experience in their own kitchens,” added Jones. “Social media and café culture are inspiring shoppers to make weekend breakfasts an event – and bagels are perfectly placed to help retailers tap into that trend.”
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