The six finalists for the 2014 Walkers ‘Do Us a Flavour’ competition have been unveiled.
After receiving 1.2 million entries, the judging panel which included comedian David Walliams and chef Marco Pierre White settled on six flavours. The creator of the winning flavour will win £1m with the five runners up receiving £10,000 each.
The six finalists are:
- Ranch Racoon
- Chip Shop Chicken Curry
- Hot Dog with Tomato Ketchup
- Pulled Pork in a Sticky BBQ Sauce
- Cheesy Beans on Toast
- Sizzling Steak Fajita
Walkers marketing manager Lee-Teng Chung said: “It’s clear ‘Do Us a Flavour’ has sparked the nation’s imagination this year; there’s been an incredible number of entries including countless weird and wonderful suggestions like Piri Piri Pigeon with Sour Cream; Roast Pork and Toffee Apple; Afternoon Tea, Cheese and Cucumber.
“With the competition already proving to be extremely popular with consumers, retailers should make the most of this opportunity and stock the ‘limited edition’ final flavours to maximise sales whilst they can.”
The Walkers ‘Do Us a Flavour’ final packs are available in individual 40g bags (rrp 70p), two varieties of six-packs (rrp £2.06) and two varieties of 20-packs (rrp £5.29). The competition will be supported by in-store, online and TV activity.
Voting is open until 17 October and takes place on the Walkers website.