Walkers, the number one savoury snacking brand (Nielsen Scantrack 2017), has extended its £1 price-marked-pack (PMP) range to include Bugles BBQ.

Price-marked packs are the key driver of Sharing growth in the Impulse channel, having contributed 70% of the sharing growth over the last year. PepsiCo £1 RRP price-marked-packs currently make up over 50% of the PMP sharing segment in Independents and are in double digit growth (Nielsen 52 w/e 14.01.17), so extending the Walkers PMP range offers retailers a real opportunity to benefit from this and drive footfall into store.

With growth of sharing bags at +6.5% value within Impulse (Nielsen 52 w/e 22.07.2017), the addition of the Bugles PMP exclusively available to the channel, demonstrates support for independent retailers to help drive further growth.

Hüseyin Tulpar, UK Vice President for Impulse Sales at PepsiCo, said: “With Bugles being the second biggest sharing innovation in 2016 (Nielsen 52 w/e 21 Jan 17 – Savoury Snacks Global Salty), we are delighted to be adding it to our price-marked pack line-up. We also know from our research that Bugles BBQ is a customer favourite and we are confident that the £1 RRP PMP variant will be very popular and perform well for retailers.”

Retailers are encouraged to visit: www.countsformore.co.uk, the PepsiCo online rewards and category management website for information on how to make the most of their snacking sales.