Ready to drink (RTD) coffee makers Unconform have launched a four-strong Smart Stick range which sits alongside its Cold Brew drinks range, whilst enjoying “positive talks” with a number of the UK’s functional drink aisle retailers and wholesalers, it says.
Unconform is an alternative daily coffee regime that “elevates one’s wellness routine naturally whilst junking all the unwelcome caffeine highs, jitters and crashes historically associated with traditional coffee consumption,” it adds. The new Smart Sticks can be added to hot or cold drinks to bring the same nutritional additions as its RTDs.
It advises that in today’s market new chilled drinks are expected to do more than simply refresh. “The growing emergence and acceptance of nootropics means many progressive drinks retailers are actively tracking down challenger brands with additional health upsides such as clean energy and improved immunity,” it says.
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