Pepsico has launched an 850ml pack format of Tropicana into the impulse channel. Available in four variants, Smooth, Original, Tropical Fruit and Orange & Mango, the 850ml carton will feature a ‘two for £3’ flash and is designed for customers who make regular top up shops.

Tropicana has also launched its biggest ever TV and outdoor advertising campaign to promote the single serve range and unlock the ‘on the go’ juice opportunity for retailers.

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Source: Tropicana