Tetley is set to launch a £1m multimedia campaign to support its range of Tetley Super Green Teas.
Starting from June 1, the campaign features a high-flying Super Gaffer urging shoppers to Super Power their day. Leading with an outdoor campaign, 4,000 strategic sites around the country will feature bold poster adverts and a sampling campaign, supported by print advertising.
Product samples will also be distributed on a number of key women’s titles, with the goal to get 500,000 samples into the hands of target shoppers over the course of the month.
Alex Snowden, senior brand manager for Green Teas and Innovation, said: “This campaign is all about raising the profile of Tetley Super Green Teas. It’s the taste, combined with the functional benefits that draws shoppers in, so it’s important that we encourage as much trial as possible.”