HALEWOOD is backing its Red Square Reloaded brand with an integrated marketing campaign including the launch of the brand's first limited-edition bottle.
? The 'Ibiza in a bottle' campaign limited-edition bottle also includes a text-to-win on-pack promotion to win one of 10 Reloaded Weekends in Ibiza, plus free music downloads from HMV Digital.
? Halewood has spent £1m on the campaign, which will include radio, press, online and live events.
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