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Cider has never been more popular thanks to the 'over ice' phenomenon. But is there room for all the newcomers, asks Amanda Nicholls
The cider market has experienced a great revival, but some c-stores are still playing catch-up
GAYMER CIDER COMPANY has announced a £26m marketing investment programme for 2007 in a bid to build on its success of the past few years.
Brothers Red Apple English Cider has been launched in response to growing demand for medium and sweeter apple styles. With an ABV of 5%, Brothers Red Apple is made from Somerset apples and available in 440ml cans.
Britvic is bringing back its highly successful on-pack promotion with Robinsons Fruit Shoot - ‘Fruit Shoot for the Moon’, running from now until 30 September.
Crumpton Oaks has undergone a rebrand, with a new brand mark and complete packaging redesign across its product range.
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