Cider has never been more popular thanks to the 'over ice' phenomenon. But is there room for all the newcomers, asks Amanda Nicholls
The cider market has experienced a great revival, but some c-stores are still playing catch-up
GAYMER CIDER COMPANY has announced a £26m marketing investment programme for 2007 in a bid to build on its success of the past few years.
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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